Over the last decade, Pedigree has consistently tapped into the emotion and empathy so often involved in dog ownership. For last year’s launch of the “Feed the Good” campaign, the brand introduced U.S. Marines vet Dan Lasko to his then-new friend Maggie. Now the brand returns to tell more of Lasko’s heartwarming story.

Sustaining injuries during his deployment that resulted in the amputation of his left leg from the knee down, Lasko struggled with adjusting to civilian life. In “Learn from Dogs,” by agency BBDO New York, we learn how a service dog named Wally helped with his recovery, and how Lasko used that experience to help Maggie.

“After filming the first Feed the Good commercial with Pedigree and meeting Maggie, I knew I needed to bring her home with me,” says Lasko.
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http://www.fastcocreate.com/3059018/us-marines-vet-and-his-best-friends-show-what-we-can-learn-from-dogs